This is a brilliantly done campaign. I’m a huge fan of how they styled the wardrobe and I think their choice in locations was absolutely perfect.
I am totally loving the new SS14 collection from Robinson Les Bains. This French label is known for their incredible selection of swimwear for men. Their line literally looks like it was inspired by/made for socialites around the globe. Their swimwear is smart looking and honestly looks expensive and high end.
I feel that currently there is a massive gap in the mens swimwear market. You have the sport/surf brands that mostly cater to a younger more youthful crowd and then you have what seems like a couple brands that create and design somewhat stylish.. swimwear for men.. who have.. families.. enough said.. lol Now if you don’t happen to like the current collections available or these limited label’s swimwear don’t really suit your body type.. you’re pretty much stuck wearing your favorite lax shorts to the beach.. haha it happens.. *flashback to last summer*
There really is a lack of detail paid to mens swimwear especially in the way that boardies are cut. I honestly can’t believe that it’s a relatively recent thing that a few surfing brands have finally introduced boardies made with stretch fabric. It seems like it would be the obvious thing to do.. two major benefits to using stretch fabric a. it’s more comfortable when your fabric moves with you; especially when you are engaged in athletic activities involving water and b. on a superficial note your swimwear is going to be (typically) more flattering.
7 Diamonds is known for their classic pieces with a fun modern day twist. I love the nautical theme of this campaign it’s very whimsical and reminiscent of that perfect summer day out on the water. To check out/shop the entire new collection click the link above.