Svensk Stil: Oscar Jacobson – SS 2013 Campaign
OSCAR JACOBSON
Jack Spade: Ad Campagin – SS 2013
This ad describes Jack Spade perfectly. Their merch designs tend to lean on more of the utilitarian side of things which is ideal for the average working city guy who has an affinity towards quality/functional products that are practical for everyday use.
Ralph Lauren: Ad Campaign – SS 2013
Ralph Lauren’s marketing team CONSISTENTLY puts out phenomenal campaigns that impeccably embody the image of their brand. They know exactly who they are and what type of lifestyle that they are selling. From the models they choose to the way the looks are styled; all the above portrays the luxurious “All American” spirit that is RL.
Armani Exchange: SS 2013 Ad Campaign – Ft. Marlon Teixeira
This ad really makes me want to hit up the beach! I like how the model in the middle is the only one who is making full eye contact with the camera. I also like how she’s the only one that’s wearing animal print; while the other models are wearing black and/or white. Your eyes really can’t help but gravitate towards the model in the middle.
Dior Homme: Ad Campaign – SS 2013
I like that the simplicity yet structured nature of this ad is very reflective of the clothing put out by Dior Homme. My two minor critique would be that I’m not crazy about the the models hairstyle.. nor the pair of shades he’s wearing..
Lacoste: Ad Campaign – SS 2013
There is just something so classic about that Lacoste crocodile! In this ad, Lacoste has stayed true to its heritage portraying the perfect marriage between high end fashion and athletics.
Burberry Prorsum: SS 2013 Campaign – Ft. Romeo Beckham
The dark purple background was a fantastic choice to allow the bright metallic garments to really pop.
Gucci: Campaign – Spring 2013
With all do respect.. the first time I saw this ad I thought it looked like the models were playing Twister without the mat.. lol however, it is a very visually interesting shot that does a good job of highlighting some of the key pieces in their collection.
I actually was able to see the blouson featured in this ad in person when I was in London. I really like the bold print and I think that the design of the jacket screams modern luxury. It’s not something that I would necessarily recommend someone wear down the streets of NYC.. but I could definitely see this being worn while at a resort, for yachting or on a tropical vacation of some sort.
Bottega Veneta: Campaign – SS 2013
I love ad campaigns that create a scene and capture a moment that tells the audience a story. I really like how in this Bottega Veneta ad everything around the model is blurred so that your eye is immediately drawn to him. Another cool aspect of this photo is that you are positioned to be looking at the model as if you were sitting in the passenger seat of a car.
