Music Monday: Beyoncé as Mrs. Carter in H&M

How genius is this concept for Beyoncé to promote her new song while simultaneously promoting H&M’s new SS2013 collection. I don’t know of any other artist to have done this. I’m in love with the new track and can’t wait till it comes out. The video is hands down AMAZING!!! my favorite part has to be from 0.49 – to the end. Beyoncé looks killer!!

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