For those who are unfamiliar with Bonobos.. They started as an online retailer back in 1997. Their mission was (and is) to create excellent fitting garments for the modern day gentleman. Fast forward to now.. they are the largest apparel brand in the United States to have been built on the web. In 2011 Bonobos diversified the way that their clients could experience their brand/products by launching Guideshops, and e-commerce showrooms. By 2012 Bonobos struck a deal with Nordstrom and now their merch is carried in select stores nationwide.
While Bonobos has changed dramatically in size sense it’s humble beginnings in 1997 what hasn’t changed is their three prong promise.
- World Class Fit
- Innovative Shopping Experience
- Energetic Brand Spirit
I think any working professional would agree that chinos are a wardrobe essential. Chinos are incredibly versatile; you can dress them up or dress them down. Plus it’s always nice to switch things up and give your favorite pair of jeans a break. I like the selection of chinos at Bonobos. The color choices goes from classic and traditional to bold and pronounced. These chinos are also made to have that “broken in feel” so not only do you look great you feel comfortable which I’m a huge fan of. 😀